Creating perfume brands for celebrities is a painstaking process involving the combined efforts of marketing teams, creators, perfumers and the celebrities themselves.
We provide a full service for the creation of perfume brands for celebrities
From the perfume concept to the final product, creating fragrances for celebrities is always a challenge for any perfumer. They must focus on the celebrities’ personality and values, as well as their professional activity. Their public is also another crucial factor for consideration.
We fully realise that actors, singers and footballers are not fragrance experts, and therefore we offer ongoing personalised support, accompanying them throughout the entire process. A succession of meetings and olfactory testing sessions will help them to discover which perfume ingredients they identify most closely with.
“Many creators admit that a large percentage of their companies’ turnover comes from the sale of branded fragrances, which can be fashion houses, retailers or celebrities. It is an ongoing association that very few brands can resist as it boosts their image, creates an olfactory identity that sets them apart from the rest and forges strong ties with consumers,” explained Albert Piñol, CEO at Àuria Perfumes.
Several factors must be taken into consideration for the successful launch of a celebrity perfume brand:
The perfumers, marketing experts and the celebrities themselves must work as a tightknit team in order to come up with a briefing that defines the underlying concepts of the fragrance.
Whether it’s a fragrance for a singer, film star or athlete, the celebrities’ commitment to the project is crucial to produce an authentic essence that fits in with their personality and the public’s expectations. In fact, some artists describe themselves as “singers and perfumers” in order to highlight their active role in the creation of their fragrances.
A case in point was the launch of the fragrance Lovely by Sarah Jessica Parker, which journalist and perfume expert Chadler Burr recounts in detail in his book entitled “The Perfect Scent”. Burr upholds that without Parker’s active involvement, it would have been impossible to create the perfect fragrance that truly reflects the actress’ personality. Although Sarah Jessica Parker was no expert in fragrances, she was very involved in the development process: she took part in the discussions and olfactory testing sessions, making her preferences clear until the teams came up with an essence that she found truly pleasing and moving.
2.- Marketing analysis, creating an olfactory identity
Identifying the market the perfume targets is a vital part of developing a fragrance that connects emotionally with the final consumer. A fragrance launch should activate hype (generating expectations), yet it should also underpin the branding in order to ensure the brand’s long-term survival.
It is essential to create an olfactory identity that guarantees that anyone who smells it will instantly identify it with the celebrity. Starting points could be a concept, an image, a video, an item of clothing… In short, any element that generates a connection with the celebrities that will allow us to identify and describe ideas that can then be transferred to the essence of the fragrance.
How do we intend to reach the consumer? We are going to create a story that will move the consumer. Yet it has to be told in a coherent manner, as storytelling, design and communication must stem from the branding concept identified during the initial phase of the project. The objective is to make a positive and lasting impression.
The bottle and packaging design must be in line with the fragrance’s values and history, as well as with the celebrities’ personality. The design can be minimalist or sophisticated – but in all cases, it has to be easily understood by the celebrities’ fans.
Celebrities’ popularity is not just down to their artistic or sporting talents, but also to the values they represent as well-known and highly admired personalities, concepts that should also form part of the product identity. Consumers may feel drawn by these values as well as by aspirational concepts, such as admiration for a particular person, a reference for dreams they could realise, or the generation of positive feelings.
The know-how of a fragrance manufacturer with more than 14 years’ experience
Creating a fragrance is quite a challenge, but taking on a challenge is something we enjoy at Àuria Perfumes; in fact, we’ve been doing it for more than 14 years. As fragrance manufacturers, we provide a full perfumery service that covers each phase of the fragrance development process, thanks to our skilled professionals and magnificent facilities in line with the exacting standards of a great perfume company:
- A production plant occupying 10,200 square metres, with maceration tanks, clean rooms and handling areas.
- Flexible production: we can cater for different types of products, and our monthly production capacity stands at 130,000 litres.
- Quality certificates and best practices: ISO 9001, ISO 22716, ISO 14001, ISO 45001 and COSMOS standard certified by Ecocert Greenlife.
“We provide more specific services, such as logistics, national and international regulatory, stability or compatibility tests and product registration with official bodies. Essentially, here at Àuria Perfumes we offer our clients the skill and know-how of a team of professionals capable of bringing their ideas and projects to life – from prototype design to manufacture, with quality and sustainability as core values in all our processes. In addition to our certified quality management, environmental and safety systems, we are also certified in best manufacturing practices”, Albert Piñol pointed out.
Interested in learning how we will create your perfume brand?
1.- Briefing and creation of concepts and designs: we identify your needs, goals and values in order to focus on delivering the best solution for your project. We will accompany you throughout the creative and production processes, so you can be sure that the resulting product will be of the finest standard and quality.
2.- Production: essence fabrication and maceration.
3.- Creation of the bottle and packaging.
4.- Decoration and bottle and packaging handling.
5.- Perfume packaging.
6.- Assembly of all the fragrance components.
7.- Quality controls.
8.- Finished product, ready for commercialisation.
If you’re planning to launch a perfume brand, we are your perfect ally for your project start-up. Contact us.